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business communication
Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. Business Communication is regulated by certain rules and norms.
In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to support business communication. Effective business communication helps in building goodwill of an organization.
Business communication (or simply "communication," in a business context) encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
Business communication involves constant flow of information. Feedback is integral part of business communication. Organizations these days are verly large and involve large number of people. There are various levels of hierarchy in an organization. Greater the number of levels, the more difficult is the job of managing the organization. Communication here plays a very important role in process of directing and controlling the people in the oragnization. Immediate feedback can be obtained and misunderstandings if any can be avoided. There should be effective communication between superiors and subordinated in an organization, between organization and society at large (for example between management and trade unions). It is essential for success and growth of an organization. Communication gaps should not occur in any organization.
Oral Communication - An oral communication can be formal or informal. Generally business communication is a formal means of communication, like : meetings, interviews, group discussion, speeches etc. An example of Informal business communication would be - Grapevine.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of language and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about all the factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.
Language and languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that language and languages play in effective corporate communication. Of course, language and languages are not the only factors to consider in a multicultural environment; that is why you will learn to consider communication issues and communication strategy from an international, as well as a management perspective.
In the Master's track in Business Communication and Digital Media you will focus on communication issues in the area of business communications. Acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and learn the principles of modern marketing communications.
Organization Size and Policy - If the organization is small, probably more communication will be oral, than in larger organizations where it may be in writing. The policy for communication also would play a major role in influencing one's choice of mode of communication.
Subliminal perception refers to the individual ability to perceive and respond to stimuli that are below the threshold or level of consciousness, which proved to influence thoughts, feelings or actions altogether or separately. There are four distinct methods of communicating subliminally. These are visual stimuli in movies, accelerated speech, embedded images in a print advertisement, and suggestiveness which is not normally seen at first glance.Focussing on Subliminal Communication through visual stimuli, Marketing people have adopted this method even incorporating it films and television shows.Subliminal method of communication first made its debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal communication has occupied a controversial role in the advertising landscape, with some people claiming it's omnipresent, while others emphasize it's not real. As of publication, there is still an ongoing scientific debate about whether subliminal advertising works. Subliminal messaging is a form of advertising in which a subtle message is inserted into a standard ad. This subtle message affects the consumer's behavior, but the consumer does not know she's seen the message. For example, a marketer might incorporate a single frame telling consumers to drink tea in a movie. In print media, advertisers might put hidden images or coded messages into ad text.
In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.
Face-to-face communication helps to establish a personal connection and will help to sell the product or service to the customer. These interactions can portray a whole different message than written communication as tone, pitch, and body language is observed. Information is easier to access and delivered immediately with interactions rather than waiting for an email or phone call. Conflicts are also easily resolved this way, as verbal and non-verbal cues are observed and acted upon. Communicating professionally is important as one is representing the company Speak clearly and ask questions to understand the needs and wants, let the recipient respond as one resolves the issue. Decisions are made more confidently during a face-to-face interaction as the recipient asks questions to understand and move forward with their decision.
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